Launching 2026
Crunchy puffs made with real veggies
Using clean ingredients and real, imperfect veggies, Rabbit Hole veggie puffs are better for you, craveably crunchy, and iconically delicious. It’s time to veg out!
Better-for-you ingredients
We swapped yucky seed oils for avocado oil, skipped gross fillers, and loaded up on natural ingredients so you get a snack that’s extra by nature.
Real, imperfect veggies
Veggie snacks with little to no veg? No thanks. Instead, we make our snacks with imperfect veggies so you get a veggielicious puff that you can snack on sustainably.
Iconic flavor + craveable crunch
Rabbit Hole veggie puffs come in your fave flavors like ranch, cheddy cheese, chili lime, and more. Think: puff perfection.
snacking isn’t a want it’s a need
But most snacks (even the veggie ones) are full of ick ingredients, missing veggies, and do nothing to cut down on food waste. …Ew!
That’s why Morgan Benton, a 3rd-gen farm stand owner, health-conscious girlie, and snackaholic, fell down a total rabbit hole, looking for snacky answers.
She discovered that if you take imperfect veggies and clean ingredients, you can make a yummy, crunchy puff that helps you veg out while scratching that itch for an iconic snack that also helps fight food waste.
It’s the kind of puff that’s perfect for the moms, girlies, and kiddos craving an everyday snack from a veggie POV.
Join the waitlist
When you join, you’ll be the first to know when Rabbit Hole launches and have the chance to sign up for our free snail mail community, The Carrot Club!
The Carrot Club Snail Mail
As a member of The Carrot Club, you’ll receive an envelope with BTS updates and cute surprise goodies… bc not everything can be put in an email. Sign up above to get first dibs on a spot!
*Carrot Club spots are limited!
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